Meta, DOJ agree on compliance targets related to fairness in housing ads
By 
Adrianne Appel2023-01-10T16:33:00
Meta and the Department of Justice agreed on the targets the technology giant must reach when delivering housing ads to customers in order to comply with federal housing antidiscrimination rules, the DOJ announced Monday.
Meta, previously known as Facebook, has hired a third-party, Guidehouse, to verify for the DOJ whether Meta is meeting compliance targets going forward, the agency said.
Meta settled with the DOJ in June after the department filed a complaint alleging the company’s automated housing advertising system, which was based on mathematical algorithms, potentially discriminated against certain populations, a violation of the Fair Housing Act. The advertising platform sorted through known user characteristics, including gender and race, and chose which consumers should receive certain housing ads, according to the complaint filed in U.S. District Court for the Southern District of New York.
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