Senzing, a new artificial intelligence-based (AI) software company, recently announced the launch of its Senzing software that senses who is who in real time across multiple Big Data sources.

Senzing is disrupting the fraud solutions market by offering the first real-time, plug-and-play, AI entity resolution software product for fraud detection, insider threats, and more. Now, any company can deploy Senzing to quickly and effectively detect bad actors in their Big Data.

Senzing uses entity-centric learning and other unique techniques to pierce through falsified identities and networks to find criminals. Senzing is based on a self-learning and self-correcting algorithm that produces human-like reasoning.

From end users who want a plug-and-play desktop application to the largest companies with thousands of data sources and billions of records, Senzing delivers a range of entity resolution 2.0 technology. In addition to bad guy hunting use cases, Senzing also addresses customer 360, public safety, GDPR compliance, and more.

The product is available for free for organizations with less than 10,000 records, or $50/year for organizations with up to 50,000 records. Larger record volumes and real-time APIs for developers start at $4,000/year.