- Chief Compliance Officer and VP of Legal Affairs, Arrow Electronics
By 
Kyle Brasseur2023-07-17T14:43:00
The Norwegian Data Protection Authority (DPA) is set to impose a temporary ban on Meta carrying out behavioral advertising on Facebook and Instagram using the personal information of users in the country.
The ban will take effect Aug. 4 and initially run for three months if Meta cannot prove compliance with the relevant requirements of the General Data Protection Regulation (GDPR), the DPA announced Monday. The regulator threatened the company with fines of up to 1 million Norwegian kroner (U.S. $100,000) per day should it not comply with the decision.
The decision does not ban Facebook or Instagram in the country; its purpose is to “ensure that people in Norway can use these services in a secure way and that their rights are safeguarded,” explained Tobias Judin, head of the Norwegian DPA’s international department, in the regulator’s release. Users that have consented to receiving behavioral advertising will still be served as such.
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