Meta’s ‘pay or consent’ model to force GDPR to adapt?

Meta Platforms

The Irish Data Protection Commission (DPC) is debating Meta’s planned subscription model, whereby EU users will be charged up to 13 euros (U.S. $14) per month if they do not want to be tracked for online advertising when using Facebook or Instagram.

Meta announced the plans in October, after the Court of Justice of the European Union ruled in July the company should not track people’s online activity without their consent for the purposes of targeted advertising.

The court threw Meta and other technology firms a bone by saying it was possible to offer people an alternative option—with a fee, if necessary—to access their platforms without their data being used for advertising.

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