Meta’s ‘pay or consent’ model to force GDPR to adapt?
By 
Neil Hodge2024-01-31T14:52:00
The Irish Data Protection Commission (DPC) is debating Meta’s planned subscription model, whereby EU users will be charged up to 13 euros (U.S. $14) per month if they do not want to be tracked for online advertising when using Facebook or Instagram.
Meta announced the plans in October, after the Court of Justice of the European Union ruled in July the company should not track people’s online activity without their consent for the purposes of targeted advertising.
The court threw Meta and other technology firms a bone by saying it was possible to offer people an alternative option—with a fee, if necessary—to access their platforms without their data being used for advertising.
Related articles
-
PremiumEDPB decision sparks ‘consent or pay’ debate for Big Tech firms
Big Tech firms might need to rethink their plans to charge users for not selling their personal data for behavioral advertising following a decision by Europe’s primary data regulator.
-
OpinionNew leadership no easy fix for Irish DPC’s GDPR woes
The Irish Data Protection Commission has a new leadership structure, but it is uncertain whether the changes can get the key privacy regulator caught up on enforcement of the General Data Protection Regulation.
-
PremiumPublic consultation on GDPR opens door for changes
Feedback from a European Commission consultation on the six years of enforcement of the General Data Protection Regulation could result in tweaks to the rules and potential changes to the way data protection authorities enforce them.
More from Regulatory Policy
-
PremiumU.K. FCA establishes framework for unlisted companies to trade shares on a ‘buyer-beware’ basis
Private companies that are keen to trade their shares but do not wish to become listed have gained another way to trade their shares. The U.K. government completed its initial review and published rules for the system in June.
-
ArticleDOJ is ramping up, not ramping down, health care fraud enforcement
While the Trump administration may have shifted away from pursuing small, white-collar, financial crimes, its focus on health care fraud cases is as hot as ever.
-
ArticleU.K. enforcement appetite over off-channel comms grows as U.S. wanes
The U.K’.s financial regulator has given a strong indication that financial firms’ use of unauthorized devices and apps is under scrutiny and that policies around off-channel communications need to be tightened up.