FCA adopts rule package aimed at thwarting greenwashing
By 
Kyle Brasseur2023-11-29T19:49:00
The Financial Conduct Authority (FCA) will implement a series of rules to minimize instances of “greenwashing” in the U.K. market.
The regulation package, confirmed by the FCA and announced Tuesday, contains two sets of rules and an investment labels regime all set to take effect during 2024.
The anti-greenwashing rule will apply to all FCA-authorized firms who make sustainability-related claims about their products and services. The regulator will pay scrutiny to how terms like “ESG,” “green,” and “sustainable” are used in marketing to ensure any such claims are fair, clear, and not misleading.
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