NYAG lawsuit: JBS misleading public with sustainability claims
By 
Kyle Brasseur2024-02-29T20:54:00
Two U.S. subsidiaries of Brazilian meat processing company JBS are the subject of a lawsuit filed by the New York attorney general accusing the businesses of using misleading statements and marketing regarding their environmental commitments.
The lawsuit, filed Wednesday, claims JBS USA Food Company and JBS USA Food Company Holdings have assured consumers they are taking substantial actions to reduce their greenhouse gas (GHG) emissions and mitigate the impacts of their agricultural practices on the environment, despite documented plans that indicate the company intends to increase production in a manner that will increase its carbon footprint.
New York Attorney General Letitia James accused JBS of “greenwashing,” most notably regarding its net zero by 2040 pledge that she alleged the company has “no viable plan” to achieve.
Related articles
-
News BriefLululemon facing probe in Canada over greenwashing complaints
Athletic apparel company Lululemon is under investigation by the Canadian Competition Bureau regarding whether it made misleading claims about environmental aspects of its business.
-
News BriefFCA publishes guidance on anti-greenwashing rule
The U.K. Financial Conduct Authority issued new guidance on how to comply with its upcoming anti-greenwashing rule, which is set to take effect May 31.
-
PremiumExperts: Legal noise around SEC climate disclosure rule no excuse for standing still
Legal experts are advising their public company clients to move forward with plans to comply with the SEC’s climate-related disclosure rule, despite lawsuits and other challenges being brought against the controversial policy in the aftermath of its approval.
More from Risk Management
-
ArticleHow food and beverage companies adjust to the throes of tariff woes
On-again-off-again tariffs, a down economy, and a long list of global supply chain disruptions are challenging U.S. food and beverage companies to adjust their supply chain operations in a variety of ways.
-
PremiumTop compliance challenges facing the food and beverage industry
New regulations, changing consumer demands, and global supply chain disruptions – from cost-of-goods inflation to tariffs to raw material shortages, and more – are just a few top challenges reshaping the operations of food and beverage industry today. “These challenges are no longer just logistical—they implicate sourcing risk, contract performance, ...
-
PremiumStudy: Compliance managers must set rules in race to adopt AI agents and copilots
More than half of all compliance teams are “actively using” or “piloting” AI applications, according to a Moody’s report. While most are focusing on streamlining routine tasks, some are developing AI agents and asking vital questions about AI decision-making.