This webcast aired on June 23, 2022.
CPE Credit(s): 1

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Compliance leaders play a critical role in ensuring the content used by marketing, sales, product, and support teams meets legal and regulatory standards. But the rules that reduce risk don’t always play well with revenue-engine functions that must prioritize time-to-market, an engaging brand voice, and personalized customer experiences.

In this webinar, we’ll show how to turn conflict into collaboration by aligning around shared goals and applying streamlined processes and smart use of technology across all phases of the content lifecycle. Forrester Principal Analyst Kathleen Pierce, who specializes in content operations and strategy, will discuss:

  • Top content-compliance challenges facing B2B organizations today
  • Why customizable content is actually more compliant than static, fixed content
  • The top reason why compliance training for content creators doesn’t work—and how to turn it around

Guest Speaker:
Kathleen Pierce, Principal Analyst - Forrester